The digital marketing industry is both fast-growing and incredibly competitive in Nigeria. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who is along for the ride. The digital marketing industry in Nigeria requires passion and a desire to succeed.

You need to stay on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.

Here are some recommendations on websites to get started:

Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.

Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.

At Digital Marketing Skill Institute, we don’t leave our students after completing training. Our course package includes a one year support where we take you from zero to the top. Most importantly, you get to join our digital marketing community in Nigeria. This community is one of the best and you will find experts to learn from.

If you’ve not started carrying out personal projects, that’ something you should start doing.

Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.

Digital marketers need to be comfortable with acronyms such as PPC, SEM and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training. The ability to analyse digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.

We have compiled a list of useful digital marketing glossary. Click the link to access our glossary page to have access to all the digital marketing terminologies.

Fancy yourself as a digital marketing hotshot but you have no visible online presence? If you want to show to an employer that you can build their company’s visibility then you need to show that you can firstly build your own personal brand.

A strong online presence could potentially be the deciding factor between two candidates who have applied for the same position.

Here are 10 things you can do to build your personal brand as a digital marketer in Nigeria;

1. Define your brand: Take out a piece of paper and write down the words and values that people would use to describe you and your business.
2. Have a specialty: Specializing in a skill that is relevant to your field—and being vocal about that!—will help you stand out in the crowd.
3. Write a short bio so you have it ready. A professional bio is a necessity for freelance writing gigs, networking events, speaking on panels, and keeping your LinkedIn profile up-to-date.
4. Create a blog: Blogging is a great, and often free, way to showcase your creativity and thought leadership.
5. LinkedIn is yet another Internet home where you can promote your academic or career changes and achievements. It is, essentially, your digital, public resume. LinkedIn allows you to put your accomplishments out there for the world (and potential clients) to see.
6. Build your communication skill: Whether you’re shy or outgoing, it’s important to be able to communicate well—particularly about yourself—as you build your brand.
7. Participate in social media: Social media is a perfect—and free!—platform for positively promoting your brand. You can share articles, blog posts, and client-related achievements.
8. Build your network: In order to build and share your personal brand, you need to also be building your professional network.
9. Say no: Now that you have your personal brand in place, protect it. Say no to opportunities, projects, freelance work, or social media posts that are not aligned with your brand.
10. Uphold brand values: Your work and actions speak volumes about your personal brand—and you, as an individual. You can say you hold certain values, but your actions, your experience, and your words have to embody them.

Digital marketing components consist of different digital channels: Social media, SEO, Email marketing, content marketing etc are important components for every digital marketer to understand.

It necessary that you have a basic understanding of multiple marketing disciplines but specializing in one or two particular skills.

It’s not uncommon for companies to find candidates with a broad digital marketing skill set to be a valuable asset as there’s considerable crossover between the different channels. It will also make you better equipped for choosing a more specific path of focus that you can specialize in.

Digital marketing can often be perceived to be quite glamorous, but truth be told it’s often more technical and data-driven than we would care to admit. You won’t be developing websites from scratch but you will be communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations.

A basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.

Did you know your CPC from your CPA?

Did you understand what bounce rate is?

Did you even know the potential of digital marketing?

These are questions that need answers;

If you want to set yourself apart in an interview, talk about the return on ad spends for a campaign you’ve run yourself. It’s easy to talk about an exciting creative concept you’ve helped to develop but the fact remains…money talks.

You really need to understand how each marketing channel has performed and what the key learnings have been.

There is a number of digital marketing metrics that should be put into cognisance, these metric allows you to measure your campaign progress.

However, there are no two companies that use the same metrics. The metrics you measure depend on the product or company you’re promoting.

Some people call them Key Performance Indicators (KPIs), others simply call them metrics. No matter how you want to define it, these data points are the vehicles that make your goals real and concrete and make your attempts at reaching them observable and quantifiable.

If you really want to stand out from your peers in the industry, completing a certified digital marketing course in Nigeria will help.

The chances are you already have a university degree, although a lot of people don’t. But now you have to decide whether it’s worth the time and effort to acquire an advanced degree in your chosen field. Digital marketing in Nigeria is well-known for being a field where there are no degrees targeted specifically at it.

One of the issues facing the digital marketing industry is that there are no barriers to entry, meaning that anyone with a loose grasp of industry terminology can potentially get a position in a company.

As this industry matures, recruiters are becoming savvier about what differentiates a candidate that can talk the talk, but maybe will be a costly mistake for the company.

Digital marketing certifications are becoming a real alternative to university degree as companies realize that they need individuals who truly understand the industry. They go further than generalized marketing courses and can bring real benefits to organizations in a range of industries.

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